Olly Olly Oxen Free
Our Story
Classic, versatile, unique, and southern. Olly Oxen is a lifestyle company and a family business, established in 2009 by designer Charlotte Guice, CEO & Founder. We create products that are simple and elegant, yet rugged - products that capture the spirit of America. We design for an effortless lifestyle that moves from a casual to formal occasion - our products add personality without defining who you are. With Olly Oxen, celebrate your pride in where you’re from...where your roots are.

What's the story behind the name "Olly Oxen"? There's something about the games we played as children that we'll never forget. That spirit of running around outside until we dropped, that sense of adventure as we explored our world. The catchphrase "Olly Olly Oxen Free" is often used in many of these games. We believe our lifestyle and products embody that spirit. They say you can't go home again, but with Olly Oxen on, it's like you never left.

Since launching in 2009, we have grown into truly a family & friend business including Charlotte's two brothers- Hunter Guice, COO, and Cameron Guice, CFO.

Made in the USA
With our spirit rooted in America and the South, we are focused on being a presence that helps out our neighbors by ultimately having every product we make be made in the USA. Presently, a majority of our products are made entirely here or finished here and we are working to have it be 100% within the near future. We firmly believe in supporting our great country in any way that we can and having that process be close to home...to be able to see that someone was part of the product from the beginning.
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Wearing some of our favorite colors… camouflage & blaze orange on this beautiful blue sky #Fall day. And yes- that is our Founder’s everyday purse. #camo #classic #olly_oxen
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#tbt to the @marthasmarket show last year in #Charlottesville VA… this year’s show starts tonight at the John Paul Jones Arena. Come out support us & many other vendors including the fabulous @elisabethpearls!
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Always fun to do #custom products! Just finished a huge batch of #scarves for @westhamptoncollege, the women’s college within the University of Richmond. Happy 100 year anniversary to them! #RVA #Richmond
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Soaking up one last day of #vacation for a little while… and it feels like #summer & #fall at the same time. #coast #NC #America
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Cruising around the #NC coast on this beautiful #fall day. Boots, down vest, #sunshine, & great company… it’s a good thing. (at Beaufort, North Carolina)
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Well hello weekend… er. You’re fitting for this Saturday on the water. Testing out the final prototypes of our waterproof #weekender bags (coming this winter)… what do yall think?!
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Always have to make a #pit stop at the capital bldg on the way to the NC coast… the capital of #BBQ that is. Skylight Inn in Ayden, NC. Their motto: “Whole Hogs, Hot Coals, Hallelujah!”. Enough said. #America  (at Skylight Inn (Pete Jones BBQ))
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Don’t tread on… my french toast and bacon. Sometimes you just gotta play hookie on a Thursday and make #brunch… starting the weekend early!
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Gotta love some pig for lunch at the best #bbq restaurant in town, #ClydeCoopersBBQ. Perfect for a #fall day. #downtownRaleigh (at Clyde Cooper’s BBQ)
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Just a regular ole Saturday with family & friends… doing house renovations, polishing brass, having a beer, and watching football. #America
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#tbt to when our campus reps at #Tennessee were showing off #olly_oxen & their #VOLS pride on the Today Show!
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Well that was fast… #fall officially starts tomorrow. Happy last day of #summer from the 3 of us #olly_oxen siblings! It’s a little bittersweet but we’re soaking up every bit. Thanks for a great summer everyone! #summertime #familybusiness #fishing #reddrum
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Tailgating in style today in the #classic Cutlass. #olly_oxen #ourState #vintage (at Carter-Finley Stadium - Official Home Of Wolfpack Football)
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We’ve been a little quiet this week… busy finalizing a #new product & packing lots of orders for customers and retailers. Can you tell what the new product is?! hint: we’ll #formally release them soon
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Couldn’t ask for much more… a weekend full of #fishing, family, & friends. Casting for bait fish and roaming the marsh at #baldhead. #goodfriends #goodtimes  (at Bald Head Island, North Carolina)